What the stream will be about
Join us for an exciting live stream where we dive deep into the world of innovative solutions at ALDI SÜD stores! Our ongoing digital transformation empowers over 7,400 stores globally, benefiting millions of customers and thousands of colleagues. In this special session, we will showcase both existing solutions and cutting-edge technologies that are just starting to roll out in select stores.
Streaming live from a real ALDI SÜD store, our talented guests Birte, Pascal, and Marius will explain how they drive real digital value.

Meet our guests and ask them anything:
- Birte (IT Innovation): Since March 2023, Birte has been driving innovation projects, including seamless shopping experiences. With a passion for exploring new technologies, she ensures effective collaboration between our internal development team and external stakeholders. In her leisure time, she enjoys yoga and all things food-related.
- Pascal (Testing & QA): He has a background as an external IT consultant, where he also worked for ALDI SÜD. Last year, he joined ALDI DX as a Test Manager for our legacy solutions, but he will support the Checkout Product Line as a QA Engineer starting July 1st. In his personal life, he is a proud husband and father of two young children.
- Marius (Stores): A seasoned ALDI veteran, Marius started as a Requirements Engineer and has worked his way up to the Chief Product Owner for store checkout solutions. He has played a crucial role in implementing innovative projects like electronic shelf labels. Outside of work, Marius loves to travel and enjoys winter sports with his family.
Got questions? Our experts are ready to engage and share their insights!