Digital transformation, AI and experiments: Philipp talks about A/B testing and the power of data
What is the significance of A/B testing and data-driven experiments for companies? Our colleague Philipp (Manager at ALDI Data & Analytics Services GmbH) explains why A/B tests are an essential tool for optimising business processes – whether in marketing, product development or process automation. He gives practical tips on how companies should structure their tests in order to obtain meaningful results and points out the pitfalls to avoid. Are you interested in A/B testing, AI and digital transformation? Then tune in now!