Modern e-commerce solutions for our customers
Customer-oriented online platforms are increasingly becoming a differentiating competitive factor in the retail industry – also for ALDI SÜD. In order to ensure optimised support of the area of e-commerce in the future, we have decided to use the software solution SAP Commerce.
Until now, the national business entities of the ALDI SÜD Group have mainly used proprietary e-commerce solutions. In order to increase efficiency and reduce the error-proneness of such systems, existing software products are being replaced by new, globally standardised solutions. This applies, for example, to product master data maintenance, online shops and content management for websites. With SAP Commerce, previously SAP Hybris, we can do this.
Update for worldwide e-commerce
“Our SAP Commerce project enables ALDI SÜD to complement its online presence with modern e-commerce solutions and thus offer our customers an additional touchpoint,” summarises Pascal. Pascal is a member of the Customer Interaction Platform team and, in his role as a Solution Architect, he works on the global template for online presences and web shops. Together with nine colleagues and technical service providers, he is the driving force behind the SAP Commerce project.
The resulting e-commerce platform combines online and offline sales channels. To this end, ALDI DX uses existing and new solutions within our IT landscape, thus generating demand-oriented solutions based on a global template. This template bundles all contents and functions in order to offer an optimised customer journey across all national business entities.
From waterfall to scrum model
This project also promotes agile working at ALDI SÜD as the new functions and software adaptations are completely provided by technical service providers. In this project, we increasingly replace classical waterfall development with agile patterns and concepts that are based on Scrum, for example. Tools for supporting agile models contribute a large share to this.
With our SAP Commerce e-commerce project, we at ALDI SÜD have taken a big step towards our declared goal of becoming more globally and digitally networked. Our e-commerce experts rely on SAP Commerce to simplify and accelerate the rollout of digital, transactional business models. By using a globally standardised template, we are able to unlock additional economies of scale at global level and standardise customer experiences throughout the entire ALDI SÜD Group.